They can be as general as “real estate” or as specific as “new houses for sale in Houston under $150,000” (also called short-tail and long-tail keywords). SEO real estate keywords are notable terms that your ideal customer is searching for when they type into Google or other search engines. Understanding & Choosing SEO Real Estate Keywords In order to master SEO, you need to understand keywords, be able to choose the right ones, and know the difference between on-page and off-page SEO tactics. Optimizing your website helps search engines understand the content presented on each page of your website and rank your site on search results, which helps you generate a high volume of targeted traffic. Real estate SEO is the practice of optimizing your website pages for search engines, primarily Google. The platform has one of the largest keyword databases and offers tools for competitor analysis, social media management, and overall content strategy. It identifies the best keywords for your audience and provides tips to further optimize your website. To help you find and determine keywords most specific to your target audience, Semrush provides extensive SEO tools. We’ve broken down what real estate SEO is, identified the top real estate keywords (e.g., “realtor” and “real estate housing market”), and provided the best tips to improve your SEO and build your real estate business online. With the right real estate keywords and search engine optimization (SEO) strategy, you’ll generate traffic and attract high-quality leads from Google searches.
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